What we think about "stuff"

Yungblud hasn’t sat around a corporate boardroom (I don’t think) applying marketing theory or building go-to-market strategies. He is, by all accounts, fiercely passionate about music and about people. He creates authentic connections with fans he genuinely cares about, and he’s said himself that many of his ideas come from sitting around a table with his mates. That authenticity is what makes the “strategy” work.